KuCoin, a prominent exchange, is now live in Thailand, capitalizing on the country’s thriving crypto ecosystem. The platform announced the official launch of KuCoin Thailand, marking a significant milestone in its Southeast Asian expansion.
Significantly, KuCoin Thailand is built on the foundation of ERX Company Limited, the country’s first SEC-supervised digital token exchange, now operating under the new brand. In this article, we’ll explore the key details of KuCoin’s new journey and its further visions.
KuCoin Expands in Thailand: Key Details
According to KuCoin’s official blog post, the exchange has set foot in Thailand, building on ERX Company Limited’s heritage as the country’s first SEC-supervised digital token exchange. ERX has reportedly rebranded as KuCoin Thailand and will offer digital tokens and cryptocurrency products starting April 22.
“We are pleased to announce that with the support of KuCoin, the local Thai digital token and cryptocurrency exchange, KuCoin Thailand, which remains operated by ERX Company Limited, has officially launched,” stated the exchange.
This development follows the exchange facing increased scrutiny in South Korea. The South Korean regulator has blocked access to 17 unregistered crypto exchanges, including KuCoin.
ERX Explains Partnership Goals: A New Era for Crypto in Thailand
Notably, ERX’s ultimate aim is to build a trusted and leading crypto platform in Thailand, supporting the nation’s goal of creating a thriving digital asset ecosystem. With its strategic deal with KuCoin, a top crypto exchange, ERX intends to achieve its global vision. Commenting on the significant milestone, Henry Chen, board director at ERX, noted,
Our goal is to build a leading digital asset platform in Thailand with a global vision. We are committed to being a foundation of Thailand’s digital economy and contributing to the country’s strategic ambition of becoming a global digital hub powered by advanced blockchain technology.
Meanwhile, ERX chief executive Att Tongyai Asavanund shared insights on their mission. He posited,
With a global infrastructure and resources backing us, we’re strengthening our ability to offer localised solutions tailored to the Thai market. KuCoin Thailand reflects our continued mission empowered by advanced technology and a broader global vision.
Thailand’s Favorable Conditions Attract KuCoin
Thailand is one of the top crypto-friendly countries, which makes it an attractive location for the company’s expansion. In January 2025, the nation announced its decision to accept Bitcoin payments from tourists, which has yet to be implemented.
Currently, Thailand boasts eight licensed crypto exchanges. It includes WAAN Exchange, Gulf Binance, Thai Digital Assets Exchange, InnovestX Securities, GMO-Z.com Cryptonomics, Upbit Exchange, Bitkub Online, and Orbix Trade.
Moreover, the Thai government aims to create a clear and robust regulatory framework for crypto, ensuring investor protection and industry growth. Recently, the Thai SEC launched a lawsuit against OKX for allegedly functioning without proper registration.
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